Faculty bio
Nick Herrera received his Ph.D. from Stanford University in 2000. He has conducted research on a number of different topics including operant conditioning, emotional contagion, the hunting patterns of serial rapists, and beliefs about birth order differences in personality traits. His current research focuses on flirting. People seem to flirt for many different reasons. Although many studies have examined the specifics of how people flirt, little is known about why people flirt. It seems likely, however, that how people flirt depends on why they flirt. In addition, cultural, personality, and situational factors almost certainly affect why and how people flirt. Dr. Herrera is also interested in real-world examples of extreme and systematic attempts at social influence, that are sometimes referred to as brainwashing, mind control, and seduction.
