FACULTY > BIP Instructors

The following people are instructors for the Business Institutions Program for 2007-2008:

Jeff Bail

Laura Cedillo

Steve Fischer

Steve Levin

Mike Radnor

Joan Zielinski

JOANNE BERNSTEIN

Arts Management

Arts Management Internship

Seminar

Joanne Scheff Bernstein is an educator, consultant, speaker and author in the field of arts and culture management and marketing. She is an adjunct associate professor of Arts Management at Northwestern University, taught at the Kellogg Graduate School of Management for eight years, and was a guest lecturer in the graduate arts management program at Bocconi University in Milan. As a marketing and strategic planning consultant, Joanne works with diverse non-profit arts organizations including theaters, dance companies, operas, symphonies, chamber music groups, presenting organizations, and museums. She is currently interim executive director of Lake Forest Symphony. Her most recent book, Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences, was published in November, 2006. She also co-authored a comprehensive text with Professor Philip Kotler entitled Standing Room Only: Strategies for Marketing the Performing Arts, published in January, 1997. Joanne Scheff Bernstein is a graduate with distinction from the Kellogg Graduate School of Management at Northwestern University.

ALAN K. CUBBAGE

Contemporary Issues in PR

Alan K. Cubbage is Vice President for University Relations at Northwestern University. He is responsible for the university's media relations, publications, marketing and communications activities, as well as the University's top-level Web presence. He serves as the University's chief public spokesman and is responsible for crisis communications management. Mr. Cubbage received his undergraduate degree from Grinnell College, Grinnell, Iowa, and holds two master's degrees, one in journalism and one advertising, from Northwestern's Medill School of Journalism. He also earned a law degree from Drake University in Des Moines, Iowa.

ALBERTO CUSI

Global Markets

Alberto Cusi has spent more than 20 years working as a marketing consultant in Europe and around the world, and is known for his innovative ideas and unique perspectives on marketing solutions. His experience is wide and has been developed in many markets working for leading companies like: Barilla, Bayer, Caterpillar, Max Mara, Pirelli, Talbot’s and Walt Disney. Before moving to the United States in 2000, he taught at a university in Milan and in many business schools around the world. He has written books and articles for the Italian market and is the author of a study for Procter & Gamble about the successful launch of Pringle’s in Italy that became a Harvard Business School study case.

He developed, with a partner, an innovative and peculiar marketing methodology for Brand distinctiveness and positioning. Symbolic Business Analysis (S.B.A.) is based on an anthropological view of the market. This approach discerns different ideas embedded into products and services by our culture. Understanding the symbolic meanings that link ideas to products allows a company to develop new brand concepts coherent with those ideas and to develop meaningful and unique innovative positioning.

TROY HENIKOFF

Entrepreneurship

Troy Henikoff is an adjunct professor of Entrepreneurship at Northwestern University. He is also piloting the “Entrepreneur in Residence” program at the Chicagoland Entrepreneurial Center. He spent most of the last two years as the President of Amacai, a consumer and business data to company, that is known in the industry as the premier source of telephone intelligence. Previously, Troy co-founded SurePayroll.com, an Internet based payroll service bureau focusing on companies with under 100 employees. Prior to this, Troy was at Jellyvision, Inc., recruited specifically to build a software development capability from scratch. Before this, Troy founded Specialized Systems and Software, which focused on creating custom database applications. In addition to his “day job,” Troy serves as a board member at Chicagoland Entrepreneurial Center and Kohl Children’s Museum of Greater Chicago.

Steve Katz

Strategic Decision Making

Steve Katz ( JD Northwestern 1981 ) is an adjunct lecturer for Business Institutions. He teaches courses on Game Theory and how game strategy is used in decision making in business. He has been on many sides of the boardroom table: as an attorney in private practice in the fields of corporate law, mergers and acquisitions, and federal taxation; as general counsel to a large privately held chemical recycling company; and, as a partner active in all aspects of a company that designs games for casinos and television (game shows). His academic area of investigation is using game theory to examine seemingly irrational business behavior.

Edwin Linker

Analyzing Financial Data

Edwin Linker has traded financial futures for nearly 20 years. He has owned two electronic trading companies, and an audio online news service. He was one of the inaugural traders of electronic futures trading in the NASDAQ 100 Index, and profiled in the book Amoung the Ravenous Sharks. He has been an equity owner of memberships at the Chicago Mercantile Exchange, and a member at the Chicago Board of Trade. Having sold his trading company in 2006, Mr Linker consults and trades on a full time basis. He holds an MBA from DePaul University.

William H. McLean

Theories of Financial

Investing

William H. McLean is the Vice President and Chief Investment Officer for Northwestern University. He is responsible for managing the University’s $6.5 billion diversified portfolio, which includes substantial investments in alternative strategies (Hedge Funds, Venture Capital, Private Equity, and Real Estate) as well as holdings in more traditional publicly traded global stocks and bonds. He is a director of Foundation Advisers, Inc. the overseer of investment vehicles for The Investment Fund for Foundations. In addition, he serves on the NCAA Investment Committee and the Mather LifeWays Board of Directors. He has taught Theories of Financial Investing for the past three years in the BIP program. He received his MBA from the University of North Carolina at Chapel Hill in 1979.

DAVID P. STOWELL

Investment Banking

David P. Stowell is a professor of finance at Northwestern University’s Kellogg School of Management. Prior to joining Northwestern, Professor Stowell worked at JP Morgan as Managing Director and head of Midwest Investment Banking. He also previously worked at UBS Investment Bank as Managing Director and Co-Head of Equity Capital Markets, at Goldman Sachs as Vice President for Corporate Finance and at O'Connor Partners as Managing Director for Equity Derivatives. Professor Stowell graduated from Utah State University with a BA in Economics and from Columbia University’s Graduate School of Business with an MBA in Finance. In addition to his current teaching responsibilities, he manages Paradigm Partners, a boutique investment bank which provides M&A and capital raising services and general advice on investment banking, hedge fund and private equity activities to selected clients.

VERINDER SYAL

Leadership & Ethics

Verinder Syal is a businessman, who has run both large and small companies, bought and sold companies, and started one from scratch. Past experience includes; CEO Stella Cheese, CEO Golden Grain (Rice-A-Roni, Ghirardelli), and President Quaker Oats Breakfast Division. He has taught at Northwestern University and Loyola University, Graduate School of Business. His current business is Syal Consult.